About The LOTE Agency

The LOTE Agency– is a multicultural marketing agency that serves advertising needs for multicultural companies in helping them to deliver their message, product or brand to multicultural audiences. LOTE not only uses the best professional level translators available to translate the message and produce multilingual campaign materials, but also helps in effectively targeting a greater audience.

“While providing a range of advertising and marketing services like advertisements, brochures, corporate videos, research, planning and strategy to digital marketing production and delivery, LOTE serves the non-English Australian community including employers, advertising agencies and marketing professionals wishing to communicate with audiences from diverse cultural backgrounds.”

Drivers to the Cloud

The biggest influence for The LOTE Agency to move to a cloud-based platform was when their on-premises hardware was nearing end of life and an unexpected hardware failure nudged them towards a new solution. “It was clear that we needed something more reliable than an on-site server”, spoke Peta Reynolds – Project Manager of The LOTE Agency about the disappointing experience caused by the server failure. The team have started realizing the significant limitations and challenges in cost, performance, and agility caused by the on-site hosted server by the time this incident occurred.

The anticipation of the needs of its growing customer base was also one of the reasons that drove the company to move into the cloud.

According to Peta, AWS was chosen as the PaaS for The LOTE Agency, as for the reasons; convenience and agility with the rapid increase of the global customer base. Through this experience, The LOTE Agency built up a profound dimension of aptitude in security, systems administration, while removing the burden associated with on-premise environments.

Among many of the other drivers to the cloud, the security of data was a major concern with the rise of malicious attacks and crypto-style events. Have the data securely in an encrypted and secure cloud system removed the burden of securing the physical office environment. The LOTE Agency now have all data encrypted at rest, all backups are encrypted and kept safe for as long as they choose – using services like Deep Glacier it makes sense to keep backups for longer than ever before.

Why Amazon Web Services (AWS)

The LOTE Agency has been considering moving on to AWS even before the server failure took place as they have been realizing the challenges and potential pitfalls that are inherent with on-site servers and all the software running on that sever requiring the staff to be located in the same physical location. AWS provides the facility to migrate from a normal workstation to a graphical workstation in a matter of seconds and this has been benefiting their advertising market in an efficient way. In addition, AWS supports multiple technology stacks making it easier to manage the business on the public cloud based platform.

One of the other primary concerns for The LOTE Agency when contemplating the move to the cloud was the security. Data security being one of the main pillars of the AWS business model, it is virtually guaranteed that the data is stored more securely in the cloud than in an on-premises server.

With AWS, the company exploits a scalable, reliable, and secure worldwide computing infrastructure, the virtual backbone of Amazon.com’s multi-billion-dollar online business that has been sharpened for over a decade. On the other hand, they can also scale up or down the computing resources according to business demand and requirements. Deploying new Workspaces or servers as well as the reduction of superfluous resources are instantly attainable.

Given The LOTE Agency’s growing client base, the organization uses an expansive number of AWS Products and Services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon Simple Notification Service (Amazon SNS), Amazon Workspaces, Route 53, CloudFormation, CloudTrail, CloudFront, CloudWatch, Amazon SES, Secrets manager and more.

The Benefits of Working with AWS and WOLK Technology – an AWS Advanced consulting partner and “Amazon EC2 for Microsoft Windows” Solution Provider

Moving on to AWS has given The LOTE Agency the ability to go global, as it doesn’t require a specific location for staff members, in fact, they can work from anywhere in the world by logging in to their own workspaces environment. This has given the benefits and the capability to work globally despite the difficulties with doing so. Ash, the salesperson of The LOTE Agency especially finds it convenient and easy as he can access the platform from anywhere with lower latency than before and also enjoys a better user experience at a minimal cost. Apart from that, this process has reduced the expenses on hardware – the company could cut down the expenditure in the installation, configuration, and maintenance of on-premise servers including power costs, physical security concerns and cooling.

AWS security and compliance is a mutual responsibility model; the double layered protection – the first layer of AWS security and the second layer of security architecture customized depending on the business requirements. The LOTE Agency has benefited from the extra security offered by AWS by opening only port 443 and further securing their client portal by using CloudFront. The LOTE Agency can further protect themselves by only making their client portal available to certain geographic locations.

The LOTE Agency has also promoted the fast-paced working environment, reduced downtime, higher productivity and ensured customer satisfaction which eventually leads to higher revenue.

Looking Forward

The LOTE Agency keeps on propelling themselves to new heights while working closely with WOLK Technology, the organization intends to incorporate more AWS services into the platform.

The LOTE Agency now also has the ability to properly budget for tenders that they choose to bid for, having a fixed cost per employee or contractor, safe in the knowledge that the customer data never leaves the LOTE environment and when the tender ends, they no longer pay for those resources. A whole new way of working has opened up to LOTE, with the ability to engage staff or contractors from anywhere and at a moment’s notice. There are several AWS services that LOTE has not explored yet that may be of interest in the future to help automate and streamline the business, these include Elastic Transcoder, Kinesis Video Streams, Media Convert to name a few.